Motul used engine oil recycling
Motul, a leading lubricant distributor in Vietnam, was facing significant regulatory pressure under the Extended Producer Responsibility (EPR) framework. Without a structured recycling system in place, Motul risked incurring heavy fines (up to VND 8,568 per liter) for non-compliance. This regulatory gap also meant that the company was missing out on market opportunities to position itself as a sustainability leader in an increasingly eco-conscious industry.